Hello. I am Yong Seon-jung, CEO of the Jeonju Tourism Organization.

Jeonju is a special city where a thousand years of history and culture coexist with the emotions of daily life.

The traditional beauty of Jeonju Hanok Village, the flavorful gastronomy, the stories embedded in every alley, and the culture and art alive in the daily lives of citizens are unique assets of Jeonju, and all of these are the strength of Jeonju tourism.

Based on these charms of the city, the Jeonju Tourism Organization is promoting various policies and projects to create a sustainable tourism ecosystem, make it a city where both tourists and citizens are happy together, and establish a global tourism city frequented by domestic and international tourists.

We are organically connecting Jeonju's history, culture, gastronomy, and living spaces so that Jeonju can move beyond simply being a 'city to visit' and become a city where people want to stay, a city they want to visit again, and a tourism city that grows together.

In addition, in line with changing tourism trends, we will further enhance Jeonju's tourism competitiveness by promoting practical support and innovative content development needed in the field, such as digital-based smart tourism, nurturing local tourism businesses, and citizen-participatory tourism policies.

The Jeonju Tourism Organization will continue to discover tourism content containing Jeonju's unique stories and emotions so that the tourism industry can establish itself as a key industry driving the local economy, and we will become a sustainable tourism partner connecting the region and tourists.

We would like to thank everyone who loves Jeonju,
and we will do our best to ensure that Jeonju's tourism grows even richer with your interest and support.

Thank you.