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Vision & Mission

YOUR TASTE JEONJU

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The Most Korean City, Jeonju

Vision & Core Strategies

The Jeonju Tourism Organization weaves together Jeonju's time, scenery, people, and stories
to present the city's charm in a new light, and through moments where daily life and culture blend,
we accompany you on a journey that becomes a stay and turns into a memory.

  • MISSION

    Promoting Jeonju's tourism industry and driving the local economy

    Jeondong Catholic Cathedral Image

  • VISION

    A specialized tourism organization realizing Jeonju as a global tourism city

    Deokjin Park Image
Core Value & Strategic Direction

Core Values & Strategic Directions

  • Core Value 01

    Local Coexistence

  • Strategic Direction 01

    Strengthening competitiveness and enhancing convenience
    of tourism content based on public-private partnership

  • Core Value 02

    Global Leap

  • Strategic Direction 02

    Global branding of Jeonju tourism
    as a K-culture hub

  • Core Value 03

    Smart Innovation

  • Strategic Direction 03

    Establishing a Jeonju-style
    new growth tourism industry system based on smart transformation

  • Core Value 04

    Value Creation

  • Strategic Direction 04

    Advancing the dedicated organization
    and establishing governance for Jeonju tourism development

Strategic Goal

Strategic Goals

  • Realizing a unique
    tourism city of Jeonju

  • Establishing an integrated promotional marketing system
    focused on collaboration and expansion

  • Realizing high-value-added
    MICE and smart tourism city

  • Establishing a sustainable and efficient
    operating system for the tourism foundation

Strategic Tasks

Strategic Tasks & Detailed Tasks

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    Improving Jeonju Tourism Content & Reception Conditions

    • Developing and branding local creative content
    • Developing specialized Extended-Stay Tourism Content for Jeonju
    • Establishing a quality management system for Jeonju tourism reception conditions
    Jeonju Panoramic View 1
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    Advancing Promotional Marketing Strategies

    • Establishing public-private collaborative promotional marketing
    • Advancing global promotional marketing
    • Data-driven promotional marketing performance management
    Jeonju Panoramic View 1
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    Realizing a Prestigious MICE & Tourism City

    • Fostering the MICE industry
    • Discovering and fostering high-value tourism businesses
    • Fostering a smart tourism city
    Jeonju Panoramic View 1
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    Advancing the Management of the Jeonju Tourism Organization

    • Advancing the functions of the Jeonju Tourism Organization
    • Establishing an ESG management system
    • Establishing a data-driven operation and policy system
    Jeonju Panoramic View 1
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