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Corporate Identity (CI)

YOUR TASTE JEONJU

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Corporate Identity

CI Introduction

The English abbreviation of the Jeonju Tourism Organization, JJTO, has been figuratively designed
to reflect the identity and global vision of Jeonju tourism, as well as the city's image where tradition and modernity coexist.

Jeonju Tourism Organization Symbol Mark
Jeonju Tourism Organization Signature
By organically connecting the vertical lines of J and T, and the curves of J and O,
it visualizes the eaves of Hanok and the shape of the city's roofs.
Jeonju Tourism Organization Signature
As the part that best represents Jeonju,
it symbolizes the name and identity of the city.
The side-by-side structure represents a harmonious city
where the past, present, and future connect together.
Jeonju Tourism Organization Signature
Connecting Jeonju's heritage, content, and local stories,
it serves as a central axis that forms the foundation of tourism,
aiming to expand the city's charm in a balanced way.
Jeonju Tourism Organization Signature
It symbolizes the city's spaces and nature, embodying circulation, inclusion,
and a sustainable flow.
It expresses the continuous circular structure of tourism
where people visit, stay, and return to Jeonju.

Signature System

The signature system is a combination of the Jeonju Tourism Organization's symbol mark and logotype in appropriate proportions, allowing you to select and use the combination that fits the application context.
In principle, all manuscripts must be scaled up or down using the computer data from the manual to prevent misuse or damage to the image.

  • Korean Signature

    Jeonju Tourism Organization Korean Signature Horizontal Jeonju Tourism Organization Korean Signature Vertical

  • English Signature

    Jeonju Tourism Organization English Signature Horizontal Jeonju Tourism Organization English Signature Vertical

  • Korean & English Combined Signature

    Jeonju Tourism Organization Korean & English Signature Horizontal Jeonju Tourism Organization Korean & English Signature Vertical

  • Simplified Chinese Signature

    Jeonju Tourism Organization Simplified Chinese Signature Horizontal Jeonju Tourism Organization Simplified Chinese Signature Vertical

  • Traditional Chinese Signature

    Jeonju Tourism Organization Traditional Chinese Signature Horizontal Jeonju Tourism Organization Traditional Chinese Signature Vertical

  • Japanese Signature

    Jeonju Tourism Organization Japanese Signature Horizontal Jeonju Tourism Organization Japanese Signature Vertical

Logotype

Along with the symbol mark, the logotype is a core element of the Jeonju Tourism Organization's CI communication, designed to harmonize with the image of the symbol mark.
Since each logotype is proportionally adjusted according to its font shape, the shape, thickness, and proportion of the letters cannot be arbitrarily changed. All manuscripts must be scaled, reduced, or copied using the computer data from the manual.

  • Horizontal Logotype

    Jeonju Tourism Organization Korean Logotype
    Jeonju Tourism Organization English Logotype
    Jeonju Tourism Organization Korean & English Logotype

  • Vertical Logotype

    Jeonju Tourism Organization Korean Logotype Vertical
    Jeonju Tourism Organization Korean & English Logotype Vertical

Emblem

The emblem is a design used as a symbol of the Jeonju Tourism Organization, created by utilizing the symbol mark.
You can select and use the combination that fits the application context. In principle, all manuscripts must be scaled up or down using the computer data from the manual to prevent misuse or damage to the image.

  • Emblem TYPE A

    Jeonju Tourism Organization Emblem Type A

  • Emblem TYPE B

    Jeonju Tourism Organization Emblem Type B

Color Guide

The colors of the CI are based on the use of the designated colors below. When using each color, make sure to reproduce the designated color or the exact color.
In addition, the following regulations must be strictly observed during printing and processing.

  • Main Color

    BLUE
    PANTONE 7692

    #296291

    C90 M65 Y25 K0

    R20 G88 B141

    SKY
    PANTONE 2191

    #3da1cd

    C70 M20 Y10 K0

    R61 G161 B205

    GREEN
    PANTONE 361

    #69be55

    C62 M0 Y90 K0

    R103 G184 B69

  • Sub Color

    DEEP GRAY

    #404040

    C76 M71 Y69 K35

    R63 G63 B62

    GOLD
    PANTONE 874C

    #a78a5e

    C0 M20 Y50 K40

    R167 G138 B94

    SILVER
    PANTONE 877C

    #808285

    C0 M0 Y0 K60

    R128 G130 B133

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